aug — dec 2021
Lost but found,
THE THIRD IDEA
Two failed ideas in, the unexpected happened in August 2021. Melly found herself retrenched from her job at a successful tech company. To make matters worse just two months later, she discovered her father had been diagnosed with cancer.
With no income and a sick parent, Melly decided to put job hunting aside to focus on spending time with her family and taking care of her father.
Soung on the other hand, was burnt out from managing his software agency business and was going through a tough time with his business partner. He soon decided to part ways with his partner, and take a break from his company.
During this period of uncertainty, we took some time off to recuperate on a short road trip to Malacca, and think about our next move. There was a lot of brainstorming but none of our ideas seemed worth pursuing. Great trip though!
🤔 Discovering the problem: Shortly after Melly returned home to her family duties, she took her father to his check-up at the hospital. While they were in the waiting room, Melly asked the doctor for his contact information, just in case she had any questions or concerns about her father's condition. Instead of giving her a business card, the doctor tore off a small piece of paper and wrote down his number by hand.
💡Solving the problem: Surprised by how backward this was, Melly told Soung about it and floated the idea of a digital business card—something simple to create and update, and easy to share. Soung was reluctant at first since page builders, profile builders, and website builders are all too common—but perhaps there was still an underserved niche.
And so it was with this figment of a market, that Melly and Soung teamed up again to build an app (web app this time), that would let anyone make digital business cards for free on their phone in seconds (or minutes if you’re a slow typer), without needing any software installed beforehand (besides your browser). Soung loves his disclaimers 🤷🏻.